Our team in digital marketing class decides to use MTA in NYC as our group project. Unfortunately, this is not a typical marketing case. Why? Because it’s a public benefit company for transportation and its goal is to serve more people and maximize the whole goodness. I don’t think there is any “real” competitor for…
— Avinash Kaushik, Author, Digital Marketing Evangelist – Google, Co-founder – Market Motive. I don’t know this guy before 3 of my marketing professors referred his work in class. However, although his name had kept being mentioned, it didn’t arouse my any interest in searching him online. Until one day, one professor in SAS class showed…
This week our professor asked us to take a look at the email campaign we have received in our email boxes and analyzed each one through several metrics. I didn’t think it’s a fun job but to my surprise, I did find something interesting. I finally reached a point that for lifestyle business, soon you…
Recently Chinese people just finished their 7-days-long national day holiday. However, for people who went to Beijing for visiting the TiananMen Square, they probably needed to bring a mask…After years’ massive manufacturing at the cost of environment, a thick layer of smog attacked Beijing during the national holiday — The Forbidden City in the smog…
Are your friends OBSESSED with GAMES on MOBILE phones? One of my friends sent me an invitation to play Candy Crush one day at 1:40 am in the morning…!! And, she is a full-time graduate student and she works like a super women from Monday to Thursday. I just can’t believe how she could play an App until…
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