Our team in digital marketing class decides to use MTA in NYC as our group project. Unfortunately, this is not a typical marketing case. Why? Because it’s a public benefit company for transportation and its goal is to serve more people and maximize the whole goodness. I don’t think there is any “real” competitor for…
Recently, Jimmy Kimmel is in hot water because one of the kid guests on the segment “Kids’ Table” said that “we should kill all Chinese” when asked what if the United States cannot pay back $1.3 trillion debt to China. After that, the Chinese community in US. have lunched a series of protest activities, reaching…
— Avinash Kaushik, Author, Digital Marketing Evangelist – Google, Co-founder – Market Motive. I don’t know this guy before 3 of my marketing professors referred his work in class. However, although his name had kept being mentioned, it didn’t arouse my any interest in searching him online. Until one day, one professor in SAS class showed…
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